I’ve been stalling on holding this Twitter Challenge as I know it’s going to be a huge commitment on my part as well as anyone else that chooses to take it on. But nonetheless, it’s here!
So why a Twitter Challenge?
I began to start seeing the benefits of using Twitter for business some time ago. I even created a Twitter Plan to help support my Twitter activity. However, I recently decided to take it up a notch and what better way to do so than to pose a challenge!
There are three schools of thought here:
- Some say using Twitter is a low leverage system and an extensive waste of time that takes you away from important business activities.
- Others say it’s a valuable social medium that if you used correctly for “building relationships” can ultimately provide high returns for your business.
- Still others say, they see the value in Twitter but just not sure if spending large amounts of time will be an effective marketing tactic for their business.
I say you don’t know what you don’t know. If you haven’t invested a substantial amount of time in it (and this goes with any social networking medium), how are you to know for sure?
I’m here to put it to the test.
However, I’m not one to go into things blindly so I decided to reach out to a network friend who does not only use Twitter extensively, but is also known as a Twitter Guru of sorts because of it, Scott Stratten.
I decided to reach out to Scott from UnMarketing (as I have done plenty times before ) and ask him if he had any quick advice for me on doing this Twitter Challenge.
Here is how the conversation went:
75% Replies huh? OK, I can do this.
But as with anything there has to be a plan and here it is:
- Spend a minimum of 1 hour/day (live) on twitter. It would be ideal to break up the sessions into 15 minute intervals throughout the day.
- At an hour/day, 45 minutes will be spent on @replies and 15 minutes on sharing blog posts, quotes, giving advice and retweeting other posts. Note: RT’s are counted towards @replies IF the retweet contains a personalized message with it.
- Make it a point to connect with at least three new people per day. Note: this may or may not be Twitters users who are following you back.
- Pick one person a day in your network and #mustfollow them and give a reason why.
- The challenge will begin on Thursday, January 13th and end on Thursday February 10th (yes, one month!).
Did I not tell you it was a HUGE commitment? This challenge won’t be for everyone and I totally understand. If that’s the case, let my results be the determining factor on whether or not using Twitter extensively is worth the efforts.
Here are some stats at the present moment:
- Following: 1258
- Followers: 1525
- Automation System: none
- Most used words: (see image below)
As you can see I use the words ‘thanks’ and ‘rt’ quite a bit. I would be curious to see which words weighted more after this challenge.
Also as you may have noted, I don’t currently use an automated system. Nothing wrong with it; I did trial TweetAdder for a small amount of time. But this Twitter Challenge is about creating and building relationships and automation systems do little for this method.
If you currently use an automation system and would like to participate in this challenge, you can always stop using it for a month and decide whether or not to get back to it afterwards. Or you can still use the system and work the challenge on top of that.
Remember this is not a numbers game, although increasing your following may be a result of this challenge. This is about building relationships, making true connections with other Twitter users and evaluating the impact of that on your business.
By the way, you can make your own Tweet Cloud:
1. Go to TweetStats (free service).
2. Enter your Twitter username and click on ‘Graph My Tweets’.
3. Click on ‘Tweet Cloud’.
4. Scroll down a bit and click on ‘(no @’s)’ – next to the linked word ‘Wordle’.
Are you game? If so, leave your stats in the comment section below so we can track your efforts over time. Please also don’t forget to tweet or ‘like’ this post and share it with your friends. See you on Twitter.
Icon Credit: Icon Shock