There’s been so much hoopla (yup, that’s a word) in the last year of two about the power of social networking and what it can do for your business. I personally didn’t get keen to this until about a year ago, but realized soon enough the huge impact it has made.
You’ve probably heard things such as:
- How can you measure social media?
- What’s the return on investment?
I never really got the answer to this. Some say you can measure it, others say not. I say, how do you measure relationships?
Let’s think about this for a moment…
My first thought is that you can’t measure relationships. But the more I think about it, maybe you can. Not in the statistic sense of course, but in the practical yet ethical sense. Let me explain.
Scenario: Let’s say you’ve been active on Twitter for several months. In that time you’ve made many connections, some you just would consider acquaintances, some you have followed (or vice versa) that you never heard from again and others that over a course of time you’ve nurtured relationships with.
Now fast forward six months and you’ve finally ready to release your first online product. Who do you think you will go to first to ask for support? The people you’ve made connections with over time using social media or those you barely know?
Anyway, why did this whole topic come up in the first place? What story am I about to share with you that just may (if you are yet not convinced) persuade you that Social Media is a powerful tool that if used correctly can be a driving force in your business.
About a week ago I got an email from a friend, I will call him Brian from Blog Engage , asking me if I wouldn’t mind checking out his article for the FamousBloggers / CommentLuv contest he was in. He was facing some stiff competition from Mavis Nong, who at the time was well over 400 comments on her post!
(Side note: Little did he know at the time, I too was a participant in the contest, but because of my respect for him and what he is up to in life, I gladly agreed to head over and support him).
Upon reaching his article, he had already 276 comments on this one article! Pretty freakin’ amazing right? Well, he was gunning for more and boy was he pulling out all the stops. Within 24 hours he managed to get over 100 additional comments. And you know what? They are still coming. At the time of writing this post he was already at 512 comments!
You’re probably thinking what’s the big deal? Sites like ProBlogger and CopyBlogger easily get double that. But here’s the thing – the article had already been posted for a few weeks and those additional comments were added based on his commitment to blow it out the water. The majority of comments are added within a week of a post going live.
Of course my first thought was, how? How did he use the Power of Social Networking and produce over 100 additional comments in 24 hours for an article that was published weeks prior?
So I went back and looked at all the comments and here is what I saw:
Question after question after question! Hmmm… maybe he’s on to something. Same thing for Mavis. Her 500+ comments wasn’t a freak accident; it was due to the power of social networking!
It’s called having a conversation and engaging others!
But see this wouldn’t have happened if he hadn’t already done the work previously of creating and nurturing relationships with others. This is not something that happened over night. This can take months, even years to do!
- So imagine what nurturing your social relationships can do for your business?
- How can these relationships help you in being the driving force in getting your product or services out there?
- How can these relationship turn into collaborations?
So the next time someone tells you that social networking is a waste of time, remember this story and remember what one mans perseverance and willingness to connect with others did for him.
BTW, due to the overwhelming response of this, Brian decided to add all those who supported him as Sponsors in a contest being held on his social network as a way of thanking them. Great idea Brian and thanks for being an inspiration.
Click below to see the list of Blog Engage Sponsors:
Ana Hoffman from Internet Marketing Tools
Kimberly Castleberry from WordPress and Facebook Marketing
Justin Germino from justingermino.com
Amogh from The Funky Chunk
Don Power from sproutsocial.com
Kavita from SFIhomebizz.com
Latief from Simple Blogging Tips
Jane Sheeba from Blogging Tips
Sheila Atwood from newbielifeline
Matt Conlon from Matt Conlon.com
Aswani from aksindiblog.com
Kharim from Free Blogging Tips
A. Tatum from maddencorner
Tuan from Technology News
Omer Greenwald from webtechwis
Aybi from social media for business
janwong from janwong.my
Robert Bravery from integralwebsolutions
RowenaBolo from AsianMarketer
Ileane from BasicBlogTips.com
tonyknuckles from 113tidbits
Cosmin Stefan from themilliontwister
Joyce Oladipo from joyceoladipo
Jon from Essex Portal
Jon from jonalford
Mavis Nong from attractionmarketingonline
Dahlia Valentine from That Internet Marketing Thing
Jan Rossi from getyoustartedemarketing
Janet from The Natural Networker
Dennis Edell from Direct Sales Marketing
Vijayraj Reddy from Make Money Online
Alex from Jocuri from jocurile
Tony Hastings from thetop10blog
Neeraj Rawat from Experts Galaxy
Kristi from Blog Marketing
Mani Viswanathan from DailyBlogging
Alex from make money with amazon
Estava Morioka from estavamorioka
Shiva from Webmaster Tips
Robert Dempsey from Internet Marketing Strategies
kbharath from Techntricksonline
Steve from Lifestyle Design
ndreas from Online Advertising
Saket Jajodia from SJbn.Co
Bican Valeriu from smarketools
Wong Chendong aka The Bad Blogger
Nishadha from Make Money Blogging
Dave Grimes II from thesisready
Devesh from Blogging Tips
Matthew from Home Based Internet Businesses
Paul Salmon from Technically Easy
kirapermunian from geekster online
John Paul from Blog Resources
John from Hypertransitory.com
Michael Aulia from CravingTech.com
Daniel Snyder from fireproof safes for data
Deepak from Lead Generation
Nicholas Wind IMer from cashflowduplication
Sarah Lam from writingconsultation
Catarina Alexon from catarinasworld
MtnJimFisher from outsourcing
Peppy from The PeppyWrites Chronicles
Felix Albutra from Blogging Access
Gloson from social media and blogging tips
sajeev kumar menon from sajeevkmenon
Argie Monroy from Live Life More
Andrew Williams from The Billionaire’s Butler
Memoirs of a Single Dad from Memoirs of a Single Dad
Gera from SweetsFoodsBlog
Togrul from Income Streams
Jennifer from emptypockets01
ptaylor98 from ptaylor98.jottit
Doc Sheldon from docsheldon.com
Goran from Black Hat Source
Ninure from Ninure da Hippie’s Blog
Christine from christine.biz
Sarah from templatefaerie
Alison Moore Smith from Affordable Web Design for Small Business
Dave Lucas from dave-lucas.blogspot.com
Sean Supplee from Seansupplee.com
DazzlinDonna from making a living online
Pablo Lara H from pablolarah.cl
Tia Peterson from bizchickblogs.com
Dr. Rus Jeffrey from General Sarge
Sietse from allyouneedislists.com
Blazing Minds from Blazing Minds
Typhoon from make Money Online
Kiesha from WeBlogBetter
Bryan Hollis from News for Bloggers
Harleena Singh from Freelance Writer Blog
Tristan from Blogging tips
Andi from misadventureswithandi.com
Dr. Hansjörg Leichsenring from der-bank-blog.de
Big Cajun Man from canajunfinances.com
Imran from shariffdotorg
Melinda from findingthehumor.com
Martha Giffen from marthagiffen.com
Dani Nir-McGrath from danimcgrath.com
Pit from pureinfotech.com
TS Redmond Mize from Element Content
Raj Agrawal from Upcoming Technology
Ryan Hanley from Albany Insurance
Kev From kevsproreviews.blogspot.com
Dana from Cell Phone Reviews
Michele Welch from new biz blogger
Josh Thompson from Boom Serve
Ryan Biddulph from Home Based Success
Fletcher T. from emailfletcher.blogspot.com
Jimi Jones from Jimi Jones
Dwight from FinanciallyEliteBlog.com
1. Look for ways to engage your readers. Ask questions. Write meaningful and engaging responses to elicit further comments. If you are using the WordPress platform, you may consider adding the ReplyMe plugin.
2. Develop a plan on how you are going to use Social Media to create and nurture relationships. Don’t be a passing ship in the night. Dock your boat and stay a while and get to know people.
So what do you think? Do you think social networking is all it’s cracked up to be? Leave your comments below and share with us your thoughts.