As you probably know SEO stands for Search Engine Optimization, in other words, intelligent techniques that help make your blog easier for search engine to find and index. The more SEO work you do on your website, the higher the chance that you will attract visitors looking for what you offer. SEO will make it easy to people to find you website on the web.
This is a list of easy edits you can do to your blog to score better in the search results.
1. Unique Titles
Make sure to don’t have any duplicate page titles in your website. You can use Google Webmaster Tools to make sure you don’t have any entries that are duplicated by mistake.
2. Choose Your Tags and Categories Smartly
Use an Excel sheet to plan how you’re going to use categories and tags. This is extremely useful when it comes to separating your ideas for an editorial plan, and also ensures that it’s easier to keep your site updated in the long run. Pick a few tags that fit each category and stick to them rather than randomly assigning new tags every time you upload a post.
For example, in your blog is fashion related you can include categories such as “Catwalks, Latest Trends and Cheap Fashion” and for tags you could have the designers names.
3. Add Images
Search engines are unable to index images so in effect they’re blind to the actual content. However it is in your best interest to provide the search engine with the best information possible surrounding the image as this is taken for granted. This can include the name of the file, the ALT and TITLE tags and the captions. Make sure that when you’re adding an you are using a proper file name that describes the content accurately, while also using proper attributes that will indicate to the search engines that the page is about a particular topic and provides some photos about it.
4. [Advanced][Bonus] Use the Schema.org Markup
Schema.org is a project in collaboration with Google, Bing and Yahoo. It allows webmasters to implement a markup in the code the explains what the site is about to the search engines. This allows them to make a distinction between ideas that use the same word. Think for example of a page about the keyword “apple”: it could be either referring to the fruit or the popular technology company? This markup will help search engines put your content in context and and also increase your search results presence by, for example by adding the breadcrumb to the search results.
The first three of our suggestions are very easy to implement; just check your page title, make sure all the images have proper names and tags and make sure to have categorized in the best way possible you articles.
The last point is a bit more complicated and needs some HTML coding experience but on Schema.org there are great guides on how to use it and it’s rapidly becoming a standard for websites. This means you should take this is a chance to level up your SEO and HTML knowledge.
I would love to discuss with you this and other points in the comments!